Trends in Strategic Sales and Marketing Management

Sales and marketing are the dynamic departments of the organization, which brings in the right products and services to clients and generate the income and revenue to sustain the organization and help them to grow.

Strategic marketing in the organization is responsible for creating a plan to a better reach and satisfy the customers by increasing output and profitability.

Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalizing on its strength to provide consistently better value than its competitors.

Here are some trends that you should follow in Strategic sales and marketing:

Redefine Customer Centricity:

Understanding customer’s desires and needs can make wonders for a business. The current trend that every organisation follows is to understand the customer and improve their experience. Customer centricity does not just revolve around good customer service but it offers an experience from the awareness stage i.e, knowing about the product to the action stage i.e, buying the product.

Combine Marketing and Sales:

Today, many organizations are merging marketing and sales together. When we integrate these two important aspects of the business together, we establish strong pillars. With the integration of both, organizations can now work on the same goal with consistent messages and accountable data.

Redefine Digital Marketing:

With the transformation of technology, customers are near to the organisation where they can easily interact with the brand and product. Digital marketing strategy is the actions that help the organizations achieve their goals using social media platforms, email marketing with the content marketing efforts.

Strategic Social Media Use:

Every marketing industry knows the value and importance of using social media to engage with customers, both loyal and new. However, not all social media platforms can be used to enhance an organization’s outreach. Knowing which ones to use and how to utilize it will help enhance brand recall, customer engagement and possibly make purchase. Use of value-added creative and infographics can help make content shareable and relatable.

Enhance your sales and marketing career with IIM Rohtak’s Executive Program in Strategic Sales and Marketing Management course with Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.

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