Mobile marketing is one of the fastest growing digital marketing methods. Mobile marketing is a multi channel promotional technique which is designed in such a way that the message is reached at an individual level via their mobile phones, tablets and phablets.
Business growth and development has acquired a very strong dependence on mobile technology, creating a demand for strong mobile marketing campaigns. This is essential for any business with an online presence.
Here, are some tips for successful mobile marketing:
Mobile Friendly website:
Creating mobile friendly website is very important even if you have an app because there are many users who open websites instead of downloading apps on their mobile.
Mobile users are less patient so they are more interested in using mobile friendly website which they swipe and scroll easily. Mobile friendly websites are those that offer the user the same experience as a mobile app meets customers’ needs and ensure a productive mobile experience.
SEO For Mobile Users:
Search Engine Optimization gets the traffic for free, organic and editorial search results on search engines. SEO improves the visibility of your website with an unpaid technique.
Using local SEO gives your business an opportunity to connect with local customers and help them find the service they are looking for. Make sure your mobile website site and app contain relevant and optimized content with important keywords.
These are things that mobile users may search for and if your site contains matching content, mobile users will be directed to it and will be more likely to interact with it.
Make Mobile Payments Easy:
Online shopping has now become a part of everyone’s life and using easy mobile payment and transaction method attracts more customers. Get secure payment platforms that will allow your business to add in mobile payments while also keeping consumers experiences secure and simple.
Apart from SEO, the other aspect of optimizing searches direct to your website is via Adwords. Google Adwords is one of the most popular and easy to use parameters to enhance web traffic direct to your site. Unlike SEO which is organic, Adwords are paid service but doing it right can greatly improve not just the ROI for your ad campaign but also to the business overall.
To know more about enhancing your marketing strategies, check out IIM Rohtak’s Executive Program in Strategic Sales and Marketing Management course, provided by Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.