Certificate Programme in Business Storytelling

Program Description

Nothing persuades like a story well told. To influence someone, to inspire teams to give their best in a challenging situation, an inspiring story can achieve positive results better than articulating facts or diktats. But what makes a compelling story in a business context? And how can these stories be told to create effective influence? Can storytelling be learned?

Program Objectives

  • Understand what makes an effective story
  • Understand the importance of audience and the art of engaging with confidence
  • Understand how to create a nuanced message
  • Understand how to position a message
  • Understand how to organize data and information in a sequence of events and prepare visualization for common understanding

Who should attend

Working and Self Employed professionals, Fresh Graduates and Engineers


Each course will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from different industries may be invited to share their experiences

Program Delivery

The sessions will be delivered on Tech Mahindra Growth Factories Limited interactive learning platform.

  • Applicants should be working professionals/self-employed
  • Graduates/ Engineering /Diploma 10+2+3) in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE
  • Working Executive as on Application Closure Date


2 months

Total Numbers of Hours :36 Hrs

Course Schedule

Batch will be start from 4th August 2017 and Two Sessions of 2 hours per week

Class Timing

Tuesday – 7:00 PM – 9:00 PM
Friday - 7:00 PM – 9:00 PM

Evaluation Methodology

Evaluation by: FORE School New Delhi

Evaluation may also include one or more of the following:

  • Online Assessment/Case Study Discussions/ Quiz/Assignments/Projects


The final decision on evaluation methods rests with the institute and may change without prior intimation. Based on the performance in the assessments, participants are awarded grades (Excellent, Good, Average, Poor) in every module.


  • Participants with poor grades in not more than two modules will receive a 'Certificate of Completion'.
  • Participants with more than 2 poor grades but fulfilling all other qualifying criteria will receive a 'Certificate of Participation'.
  • Certificates shall be issued directly by FORE School, New Delhi

Course Fee :

Program Fee : INR 20,000 /- + GST


  Registration Fees Admission Fees
Installment Date 20th May 2017 31st July 2017
Installment Amount Rs 10,000/- * Rs 10,000/- *

*Taxes as applicable

  • Registration fee is non- refundable once the Admission Fees is paid.
  • Any request for refund of registration fees on account of valid reason prior to the closure of registrations or 10 working days before the date of course commencement whichever is earlier, the amount paid shall be refunded with a deduction of 5,000/- + applicable taxes.
  • In all other cases, no refund shall be made.

Total Fees

All Fees are payable by the Student directly to Tech Mahindra Growth Factories Limited. Registration and Total Fee shall be collected through electronic or online transfer or Demand Draft in favor of "Tech Mahindra Growth Factories Limited"


Program Contents

  • Create your own sales pitch by using a story
  • Cultivating ambidexterity in communicating to customer
  • Oral & Non-verbal Communication
  • Using Infographics to improve cognitive & narrative ability
  • Creating stories to tell a data narrative
  • Making self-executable multi-media presentations
  • Communicating in a global landscape
  • Using social technologies for business interactions (blogs, twitter, Instagram, linked-in, job-portals etc.)
  • Developing content for business: report & proposal writing
  • Communication design thinking: adopting creative strategies for designing content
  • Persuasive Communication
  • Storytelling in HR

Open Source Software Needed: Canva & Tableau Public

Tech Mahindra Growth Factories Ltd.

A - 20, Sector - 60, Noida - 201301


Mobile:+ 91 9975806184

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