Executive Program in Strategic Sales & Marketing Management

Program Description and Objectives

  • Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies and its strategies, Techno sales Professionals in the Telecom,IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder.
  • Using case based approach, course will develop an understanding of analytical approaches, tools, and techniques used by retailers to plan and execute retail strategy.
  • The aim of this course is to provide a broad overview of strategic sales & marketing management, principles and methods, while exploring some key aspects of retailing. In light of liberalization and globalization of economies, the corporations are gearing for emanating global challenges. It is imperative for players to equip with requisite skills and knowledge pertaining to international economics, markets and emerging opportunities and challenges

Learning Outcome

  • To acquire skills on the Overall Sales Lifecycle, Branding & Creating New age Marketing channels, Strategic thinking on New market creation, positioning & Innovation in Sales Process with special emphasis on Digital Marketing.

Who should attend

  • Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies, Techno sales Professionals in the Telecom, IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder.

Pedagogy

  • Immersive Learning Using Case analysis, Assignments and Projects.
  • Online Live Classes supplemented by Assignments etc and group work.
  • Cases and Handouts given before the class to be solved and discussed in weekend live classes.
  • Assignment and Group Projects for practical application of theory concepts.

Course Delivery

The sessions will be delivered on Education Lanes(TMGFL) platform through Direct to Desktop.

Eligibility
  • For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university/institute (UGC/AICTE/DEC/AIU/State Government) in any discipline throughout and 1+ years of work experience.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Applicants should be working professionals/self-employed (need to produce supporting document/s).

Certification

  • Participants with poor grades in not more than two modules will receive a 'Certificate of Completion'.
  • Participants with more than 2 poor grades but fulfilling all other qualifying criteria will receive a 'Certificate of Participation'.
  • Certificates shall be issued directly by IIM Rohtak

Duration

12 Months

Campus Visit

1 Day Campus visit at beginning of the of Course.

Program Schedule

Once a week and 2.5 hours session

Class Timings

Sunday - 9:00 AM to 11:30 AM

Assessments

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this program. There may be periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment or other objective/subjective assessments as relevant and applicable to the program and are designed to ensure continuous student engagement with the course and encourage learning. While the results/feedback on such assignments will be provided, no consolidated mark or grade sheets shall be distributed to the Participants at the end of the course.

Total Fees

All Fees are payable by Student directly to Tech Mahindra Growth Factories Limited

Course Fee :

Program Fee : Rs. 90,000/- + Applicable Tax

 

Installment Schedule Registration Fees Admission Fees 1st Installment
Installment Amount INR 10,000 INR 40,000/- INR 40,000/-
Installment Date At The Time Of Registration 17th September 2017 10th October 2017
Other Fees: INR 5,000 Campus Visit & Course material (Mandatory fees) and Directly Payable to IIM Rohtak.
  • Registration fee is non- refundable once the 1st installment is paid.
  • Any request for refund of registration fees on account of valid reason prior to the closure of registrations or 10 working days before the date of course commencement whichever is earlier, the amount paid shall be refunded with a deduction of 5,000/- + applicable taxes. In all other cases, no refund shall be made.
  • Campus Visit & Course material are mandatory to be paid by all participants.
  • Travel arrangements (Onward & Return) and Accommodation for the campus visit to be made by participants.
  • Campus Fees to be collected by IIM Rohtak at the time of Campus Visit.

Evaluation Methodology

'Quizes' and 'End-Term evaluation'

Course Modules

1. MARKET ORIENTATION AND MARKETING PERFORMANCE:

  • Customer Focus, Customer Performance, and Profit Impact
  • Marketing Metrics and Marketing profitability

2. MARKET ANALYSIS:

  • Market Potential, Market Demand, and Market Share
  • The Customer Experience and Value Creation Market Segmentation and Segmentation Strategies
  • Competitive Position and Sources of Advantage

3. MARKETING MIX STRATEGIES:

  • Product Positioning, Branding, and Product Line Strategies
  • Value-Based Pricing and Pricing Strategies
  • Marketing Channels and Channel Mapping
  • Marketing Communications, Social Media, and Customer Response

4. STRATEGIC MARKETING

  • Portfolio Analysis and Strategic Market Planning
  • Offensive Strategies
  • Defensive Strategies

5. MARKETING PLANS AND PERFORMANCE

  • Building A Marketing Plan
  • Marketing Metrics, Performance, and Strategy Implementation
  • Market-based Management and Financial Performance

6. ADVANCE MARKET RESEARCH

  • Defining the Marketing Research Problem and Developing an Approach
  • Marketing Research Design Formulation
  • Measurement and Scaling
  • Questionnaire design and Sampling
  • Data preparation and Hypothesis testing
  • Marketing Research Data Analysis

7. CONSUMER BEHAVIOR

  • Consumer Attitudes: theories. Attitude Formation and change for high and low involvement products.
  • Personality & Self concept: theories of personality and marketing strategies.
  • Consumer Lifestyles and Values.
  • Consumer Learning Theories and marketing applications

8. SALES & DISTRIBUTION STRATEGY

  • Sales Strategy and market strategy
  • Sales force structuring and sales roles
  • Sizing the selling organization
  • Setting quota and territory alignment
  • Sales Forecasting methods
  • Understanding sales force motivation
  • Leading a sales team: issues and challenges
  • Sales force compensation and performance appraisal

Tech Mahindra Growth Factories Ltd.

248, Okhla Phase 3, New Delhi

info@educationlanes.com

Mobile:+ 91 8377831825

Mobile:+ 91 9873110671

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