4 Ways To Improve Your Online Reputation For Strategic Management

Online Reputation Management strategy is a process of monitoring, addressing the search result pages in online media and web content.

As the internet provides user-generated content, it affects the internet search results and the results might change accordingly.

Online reputation can be done and improved with good public relations which can improve sales and can create a brand identity in minds of people.

When a business gets a negative review that is posted online, this review can directly impact their process of gaining new customers and growing their business.

Here, are some ways to improve Online Reputation Management Strategy:

Tell The World About Your Digital Presence

Inform people that you are present online and people can contact you easily. Use industry specific social networking sites as there are dozens of sites which will have your target audience.

Twitters, Facebook, Instagram are the most common sites which an organization can use. Invest your time and money in other sites which have your specific audience like Google+, Pinterest, and Flickr.

You can even share funny, human-interest videos through YouTube and Vimeo to attract the right audience and interact with them.

Engage

Build a positive relationship with your customer and try to make them like you. Understand what is going about you online; track all the mentions about you and your brand, products and services. Reply to each and every positive comment, which will help you gain trust.

Brand Building

Build your brand with the influencers who have the strong hold in the society. If you take the time to properly build and cultivate relationships online, these influencers can shape your business direction.

Influencers are a very important aspect of digital marketing, as they are the opinion leaders who can create a branding for the organization and reach out to consumers.

Track Your Posts

Track yourself online because if you can’t track yourself online, it will lead you to trouble. Understand what is being said about you. Respond to every comment, even if it is negative. Try solving the problem before it gets out of your hand and you lose your business. If any negative comments hit on your business, take time to rectify and make sure it isn’t false apology.

To know more about enhancing your role in the field of online marketing, sign up to IIM Rohtak’s Executive Program in Strategic Sales and Marketing Management course provided by Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.

How Amazon Revamped Their Supply Chain Management

In 1995, Amazon.com was introduced to the world as one of the first online shopping websites. After more than two decades, Amazon has grown from an online bookstore to becoming a dominant force in the retail sector.

Amazon has always considered itself as a customer-centric company. The company really believes that if it doesn’t listen to customers, it will fail.

The customer – satisfaction drive reformed the supply chain process like manufacturing and delivery of products to reach their customers on time.

Amazon sells countless products and is transforming as a logistics company as it facilitates the storage and sale of goods from third party vendors.

In its chase of faster delivery, lower costs, and greater market share, Amazon continues to reinvest all of its free cash flow into growth initiatives rather than shareholder dividends and to pioneer innovative approaches.

In 2005, Amazon bought Amazon Prime which provides annual membership that offers two-day shipping. With a separate mobile app, customers can arrange to have deliveries made during specific hours of the day.

With the advancement in technology, Amazon developed a drone based delivery method. Amazon needs drones because same-day delivery is quickly becoming a competitive advantage for Amazon’s rivals.  This innovative approach could place packages on customer doorsteps in 30 minutes or less.

In December 2016, Amazon used drone delivery service called Prime Air to deliver a TV streaming stick and a bag of popcorn to the garden of a nearby customer in Cambridge, England. The company is gradually expanding service in the area, partly due to a favourable regulatory environment created by U.K. authorities.

Not every organisation has influence, budget or determination like Amazon, however, that doesn’t mean there aren’t lessons for small or medium – size organizations to gain from them.

Understanding and adapting the logistics and supply chain management techniques can help other organisation to achieve their goals.

Check out XLRI’s certified course in Logistics and Supply Chain Management course provided by Education Lanes – A Tech Mahindra Growth Factories Ltd initiative and soar your career in this industry.

An Account and Interesting Facts on Logistics and Supply Chain

Logistics and Supply Chain Management is a particularly fast-moving field whose ultimate goal is to delight and satisfy the customer.

Over the years, technology has changed the way we live and the way our businesses operate. Specifically for supply chains, technology has changed the complete structure in which we work, from internal communications to physical processes.

Logistics and supply chain management is organizing and formulating resources and services from one point to the point of customer or retailer.

Supply chain management involves coordinating and integrating these flows both within and among companies.

Here are some interesting you should know about Logistics and Supply Chain Management:

It’s Huge: The logistics and supply chain management industry comprise of shipping, warehousing, courier and rail/road and air-freight. This is the only sector where all modes of transportation come into work.

Global Value: Global companies are changing the way companies view and use their supply chains to compete and gain market share. Research indicates that global market values of logistics have surpassed $4 trillion, which equals to 10% of global GDP.

Growth: Transportation sector is fastest growing sector, 7% increase each year since 2011. The world largest container ship in the world can carry the Eiffel Tower and an Airbus comfortably.

Returns: Transportation sector alone expected to generate $ 3.8 trillion in revenue in 2016. The United States currently accounts for over 42% of global transportation services sector.

The rise of Asian countries: Emerging markets such as China and India are expected to have increasing influence in global logistics in coming years. If Southeast Asia were one country, it would be the world’s ninth-largest economy. It would also be the most trade-dependent, with a trade-to-GDP ratio in excess of 150 percent.

There are growing opportunities in the field of logistics and supply chain management, from on the ground transportation of goods to management services for global consumers.

Check out XLRI’s course on Logistics and Supply Chain Management course from Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.

Tips For Successful Mobile Marketing Campaign

Mobile marketing is one of the fastest growing digital marketing methods. Mobile marketing is a multi channel promotional technique which is designed in such a way that the message is reached at an individual level via their mobile phones, tablets and phablets.

Business growth and development has acquired a very strong dependence on mobile technology, creating a demand for strong mobile marketing campaigns. This is essential for any business with an online presence.

Here, are some tips for successful mobile marketing:

Mobile Friendly website:

Creating mobile friendly website is very important even if you have an app because there are many users who open websites instead of downloading apps on their mobile.

Mobile users are less patient so they are more interested in using mobile friendly website which they swipe and scroll easily. Mobile friendly websites are those that offer the user the same experience as a mobile app meets customers’ needs and ensure a productive mobile experience.

 

SEO For Mobile Users:

Search Engine Optimization gets the traffic for free, organic and editorial search results on search engines. SEO improves the visibility of your website with an unpaid technique.

Using local SEO gives your business an opportunity to connect with local customers and help them find the service they are looking for. Make sure your mobile website site and app contain relevant and optimized content with important keywords.

These are things that mobile users may search for and if your site contains matching content, mobile users will be directed to it and will be more likely to interact with it.

 

Make Mobile Payments Easy:

Online shopping has now become a part of everyone’s life and using easy mobile payment and transaction method attracts more customers. Get secure payment platforms that will allow your business to add in mobile payments while also keeping consumers experiences secure and simple.

 

Adwords:

Apart from SEO, the other aspect of optimizing searches direct to your website is via Adwords. Google Adwords is one of the most popular and easy to use parameters to enhance web traffic direct to your site. Unlike SEO which is organic, Adwords are paid service but doing it right can greatly improve not just the ROI for your ad campaign but also to the business overall.

To know more about enhancing your marketing strategies, check out IIM Rohtak’s Executive Program in Strategic Sales and Marketing Management course, provided by Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.

Trends in Strategic Sales and Marketing Management

Sales and marketing are the dynamic departments of the organization, which brings in the right products and services to clients and generate the income and revenue to sustain the organization and help them to grow.

Strategic marketing in the organization is responsible for creating a plan to a better reach and satisfy the customers by increasing output and profitability.

Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalizing on its strength to provide consistently better value than its competitors.

Here are some trends that you should follow in Strategic sales and marketing:

Redefine Customer Centricity:

Understanding customer’s desires and needs can make wonders for a business. The current trend that every organisation follows is to understand the customer and improve their experience. Customer centricity does not just revolve around good customer service but it offers an experience from the awareness stage i.e, knowing about the product to the action stage i.e, buying the product.

Combine Marketing and Sales:

Today, many organizations are merging marketing and sales together. When we integrate these two important aspects of the business together, we establish strong pillars. With the integration of both, organizations can now work on the same goal with consistent messages and accountable data.

Redefine Digital Marketing:

With the transformation of technology, customers are near to the organisation where they can easily interact with the brand and product. Digital marketing strategy is the actions that help the organizations achieve their goals using social media platforms, email marketing with the content marketing efforts.

Strategic Social Media Use:

Every marketing industry knows the value and importance of using social media to engage with customers, both loyal and new. However, not all social media platforms can be used to enhance an organization’s outreach. Knowing which ones to use and how to utilize it will help enhance brand recall, customer engagement and possibly make purchase. Use of value-added creative and infographics can help make content shareable and relatable.

Enhance your sales and marketing career with IIM Rohtak’s Executive Program in Strategic Sales and Marketing Management course with Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.

Why Effective Logistics Is Important For Firms

Logistic management is not just planning but managing the business process and supervising the movement of goods.

Logistics is an important part of the supply chain management where the supervisors or the team has to plan, implement and control the efficient and effective flow and storage of goods from the point of creation to the point of consumption.

With the advancement in technology, the trade is not local anymore, it has gone global.

Here, we bring to you some reasons why effective logistic is important for firms:

  • Advantages in low-cost sourcing for components, labour and expertise

Outsourcing allows the organizations to focus on their core business and can create a competitive advantage by reducing the operational costs.

Firms having effective global logistics operations can take advantage of low-cost sourcing for components, labour, or expertise.

The low-cost sourcing is an objective of many organizations as they want to go global to increase revenue opportunities.

  • Increased market meaning increased revenue opportunities

Effective management of logistics can increase a company’s market value with a strong impact on revenues and costs.

In logistics and supply chain management, continuous development and growth are essential to smooth the progress of healthy and constant growth.

Increased price on expenses like energy to labour or raw materials creates a challenging position for any organization.

  • Global logistics is important for decision-making

Global logistics helps an enterprise in making decisions for forecasting growth and demand planning

Logistics is planning and managing the transportation of goods, taking care of customers’ product and supply them on the right time. Logistics helps in achieving a demand-driven approach to forecast and plan the demand for the product accordingly.

  • Improve customer service through saving time on orders

Technology has simplified the logistic and supply chain management that helps an organisation to operate efficiently and give visibility. With technology and internet based software, the supply process reduces the errors during the ordering of the product.

Through these softwares, organisations can reduce the time spent on shipping, receiving, tracking the order. If a customer gets their product in such a systemized way, it brings in loyal customers.

  • Inventory can be reduced through ‘Just In Time’ shipping

Just-in-time inventory management is an inventory control system in which the products are manufactured or purchased and stocked in the warehouse only when there is actual customer demand.

With JIT inventory management, you not only reduce wastage but also can save the cost of purchase or manufacture. Sometimes keeping excessive stock might not be sold, which goes to waste.

Sign up with Education Lanes for XLRI’s Executive Program in Logistics and Supply Chain Management course to know advance your career in this field.

Trends in Logistics and Supply Chain Management

As the global economy is developing, the trends and challenges in supply chain management are rapidly changing.

The role of supply chain professionals are transforming from cost managers to managing relationships with stake holders, connecting with suppliers and tracking the orders with taking care of the finance.

Also, many organizations are changing according to consumer behaviours and demands.

To keep speed with these changes, it’s important to keep an eye on the supply chain and logistics trends that are happening right now.

Check out the trends in logistics and supply chain management:

– Growth in e-commerce

As we are moving with digital communications and technology, the e-commerce segment is continuously growing.

The new economy of e-commerce solutions and global trade has forced companies to redefine their corporate strategies and to redesign their business models.

E-commerce is bringing extensive growth and a landscape of continuing change in managing logistics and supply chain operations.

– Freight market

With development taking place in almost every sector, the shipment of goods and services are transformed. Freight forwarding and contract logistics continue to be a growth industry.

The freight marketers who honed in on spot rates may have seen short-term cost savings, while those who focused on strategic carrier relationships traded potentially higher rates for long-term mutual benefits.

– GST

The logistics industry encompasses important operations like transportation, warehousing, the supply of goods and services that support the business and the economy.

The structure of the supply chain is significantly influenced by different taxes based on the location of the business.

By eliminating multiple state taxes, the logistics companies can consolidate their warehouses instead of maintaining one in each state to avoid central tax.

GST offers a massive opportunity for logistics service providers to enhance their role and improve penetration of organized participants

– Data security strategy

Supply chains are more dependent on digital technologies at every stage of the sourcing, manufacturing and distribution process.

The supply chain as a whole is only truly secure when all entities throughout the supply chain carry out effective, coordinated security measures to ensure the integrity of supply chain data, the safety of goods, and the security of the global economy.

– Big Data

Organizations are diving into their data sets and coming up from the deep with key insights to apply to their operations, making it clear that big data has an important role to play in any industry.

Big Data in supply chain reflects the common use of data information for marketing purposes.

To learn more about the transformative nature of logistics and enhance your career profile, check out XLRI’s Executive Program in Logistics and Supply Chain Management provided by Education Lanes.

Top industries in Logistics and supply chain management

With the rise of technology and development in Asia, the organisations are looking towards the region to expand their business. There is a surge of investments pouring in from the West and the Asian region needs to move swiftly to accommodate incoming interests.

Logistics depends on a high-quality level of management within the supply chain in order to be effective. These logistics managers are in charge of purchasing goods and making sure they’re transported correctly to their destinations.

Here are some top industries where Logistics and supply chain management is trending.

– Aerospace

The aviation industry is growing with service, speed, global reach, a central point of contact, and management of spare parts inventory. Whether your business needs to ship a single item overnight to get a plane flying, coordinating the arrival of shipments at an overhaul facility or ensuring a steady supply of parts to a factory creates additional pressure to enhance the efficiency of supply chains.

The aerospace equipment manufacturers are also using Just-in-Time delivery to their working for managing inventory, and delivery of products and kits.

– Chemical

The chemical industry has products ranging from solids to liquid to gases which could be hazardous. A rise in the chemical industry has also led to an increase in the safety concerns of chemical logistics as freight traffic has increased.

An increase in the number of untrained staff to handle packaging and transportation of hazardous chemicals and lack of awareness about the new and emerging trends and technologies are some of the concern that challenges the transportation.

– Electronics

As globalization increases, the electronics industry faces greater time and cost pressures.Electronics companies are also using dynamic routing to reallocate shipments based on the latest point-of-sale data. The industry is moving into the Vendor Managed Inventory (VMI) solutions to make sure that the stocks are replenished at the right time.

– Healthcare

Vendors in the global healthcare logistics market are changing their transportation mode from air to sea for the delivery of medicines/drugs because of certain advantages.

The main trend in the industry is the provision of end-to-end integrated services and creating new methods of pharmaceutical product delivery and home-based healthcare services

-Art

With the rise in art and culture, the studios and galleries are increasing. Many organizations offer storage like showrooms, studios and vaults to store and for the movement of the goods.

Skills You Achieve After The Course On Logistics And Supply Chain

The logistic and supply chain management employees/managers are the main key personnel who make sure that the goods and services reach the customers on time. The logistics sector is very important for a firm’s economic growth and development.

Whether it’s a small business or large enterprise, the requirement of logistic professional is always there.

As the development of technology is taking place, the skills are transforming and are essential for employees or managers in Logistics department.

Here, we bring to you some core competencies a logistics professional should possess:

– Analytical Skills

One of the essential skills in the Logistics department is the strong analytical skills. The person should have strong numerical and conceptual thinking skills. These skills are important to confirm the supply chain assumptions, production plan, and stock availability.

– Software Knowledge

The knowledge on software packages like SAP, SYSPRO, AX Dynamix is a plus point for the employee. As logistics and supply chain management works globally, cloud-based logistics software helps in a cost- effective supply and improves customer service.

– Knowledge of global geography and economy

As the logistics professional have to supply the goods all over the world, the knowledge of geography and economy is required. He/ she should understand the working of the firms in other countries. They should have information on the rate of currency.

– Understanding Finance and cross border flows

Other important skill required by logistics professional understands finance and cross border flows. They should know the relations between the neighbouring country and the country with whom the firm is doing the business.  The professional should be aware of the financial relations and security between the two nations.

– Computer skills

As every profession is going digital, basic computer knowledge is a need. Knowledge of MS-Word and Excel is a minimum requirement in order to place and track the orders for documentation process.

– Ability to build strong relationships with stakeholders

The logistic professionals should connect and build a strong relationship with stakeholders in order to guide them about the future plans and outcomes.

– Negotiation skills

The logistics manager needs negotiation and influencing skills, as they will be working with retailers, suppliers, and vendors to procure the best products at the best prices for employers.

How An Organisation Can Become An Efficient Global Logistics Performer

Logistics Management is crucial for any firm in the transportation industry to be successful in a global economy.  Logistic is a business process, where an organisation plans and manages the trade flow of various goods from the point of manufacturing to the point of consumption.

Global Logistic has to manage the goods and resources in a company’s supply chain with another country to supply the product or take the resources or raw material across the international border.

Every logistic organisation wants to be a global logistic performer. Here are some ways to be a Global Logistic performer:

  • Quality of transport infrastructure

Transportation is a very key element of the logistics process and the supply chain which runs from vendors through to you to your customers.  Transportation provides an organization with the opening to create efficient operations.

To be a Global Logistics performer, there should be a proper functioning of any transportation system.

  • Efficiency of clearance process

Efficient customs clearance requires technical knowledge and respect for procedure, as well as an ability to understand the game, speak the language, and build good relationships throughout the supply chain.

  • Competence and quality of logistics services

The ability and excellence of any firm in logistic creates customer satisfaction which results in the Global Logistic performer. The poor quality and delay of work in logistics are harmful for the company’s reputation.

  • Ability to track shipments

Shipment tracking and monitoring are very important in Logistics and supply chain management. Tracking system helps to identify the position of the shipment and informed the customer in well advance.

  • Timeliness of shipment

The shipment has to reach your customer on time. The more early it reaches the more your customer relies on you.  There is much industry which is time bound and needs their goods on time to reach their customer.

Advance your career in logistics with XLRI’s Executive Program in Logistics and Supply Chain Management course from Education Lanes – A Tech Mahindra Growth Factories Ltd initiative.